Professional
Advanced strategies for scaling your SaaS marketing
Deep Dive: SEO Audits
How to audit a SaaS website for search performance.
SaaS Expert
Welcome back! Today we tackle intermediate strategies. First up: SEO Audits.
Learner
I thought Google just crawled pages automatically?
SaaS Expert
It does, but technical issues can block Google from reading your best pages. An audit finds indexation bugs, slow pages, and broken links.
Learner
What is the first thing we should check?
SaaS Expert
Indexation status in Google Search Console. If Google hasn't indexed your pages, they won't show up in search results at all!
Learner
What else do we look for?
SaaS Expert
Look for duplicate content or broken redirect loops. Check if your sitemap.xml is submitted and fully parsed.
Learner
Should we fix all errors immediately?
SaaS Expert
Prioritize indexation blockages first, then page speed, then meta tag optimization. Fix errors step-by-step.
Learner
Can you walk me through a step-by-step SEO audit?
SaaS Expert
Start by crawling your site with Screaming Frog. Identify 404 errors and 301 redirect loops. Next, check Google Search Console for indexation warnings. Ensure every page has a unique meta title and canonical tag to prevent duplication.
Learner
What are the pitfalls of technical SEO audits?
SaaS Expert
Obsessing over minor details like cleaning up minor CSS issues while ignoring major issues like blocking indexation of key pages in robots.txt.
Check Your Knowledge
1. Where do you check if Google has indexed your pages?